About Us

Louie Hull and Gene Hoyle are a couple of country boys who have been Bass Fishing for a combined total of over 60 years. In 1997, they started making a few of their own lures for fun. The more they made and experimented the more fish they caught. As the nice catches and tournament victories continually increased, more of their friends started asking for the lures. Having already lost their jobs, and in some cases retirement, due to the wonderful act of NAFTA, an idea was born. Every lure is made with quality components, custom painted, and hand-tied.